«Start Me Up! is a comprehensibe compendium of innovative corporate design for a new generation. Brimming with imaginative business ideas that range from a turban tailoring house to an artistically ambitious mattress manufactory, this book presents brands that break away from stereotypes throught their visual identities. Brands are people and people are brands: the featured examples show that entrepreneurship today is more personal than ever before. Wether a beauty parlor in Singapore or a whiskey distillery in Finland, businesses are seen as extensions of the passionate professionals who founded them. And this is where the graphics come in. Young entrepreneurs are turning to creative agencies that transform business ideas into personalized narratives through visual storytelling strategies.»
‘Start Me Up! : New Branding for Businesses’ / Robert Klanten et al. — Berlín : Gestalten, 2015.
